Why Kim Kardashian: Hollywood game is so popular

Kim Kardashian: Hollywood is a Simulation Game developed by Glu

Kim Kardashian: Hollywood is a casual free-to-play role-playing game that was released on iOS and Android on June 24, 2014. In the Kim Kardashian: Hollywood game, the player’s goal is to increase their fame and reputation, starting on the E-list and rising to the A-list. The game is fronted by American media personality Kim Kardashian, featuring regular appearances from her character.

Basic Information of ‘Kim Kardashian: Hollywood

Game nameKim Kardashian: Hollywood
GenreCasual role-playing game
CountryThe United States
Developer(s)Glu Mobile
Publisher(s)Glu Mobile
Platform(s)iOS, macOS, Android, Facebook
Release dateJune 24, 2014

Who is Kim Kardashian?

Kim Kardashian is an American socialite, media personality, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the sex tape Kim Kardashian, Superstar, shot in 2003 with her then-boyfriend Ray J, was released in 2007.

Later that year, in 2008, she and her family began to appear in the E! reality television series Keeping Up with the Kardashians (2007–2021). Its success led to the formation of the spin-off series Kourtney and Kim Take New York (2011–2012), Kourtney and Kim Take Miami (2009–2013), and Hulu’s The Kardashians (2022).

Stunning look of Kim Kardashian
Stunning look of Kim Kardashian

Gameplay of ‘Kim Kardashian: Hollywood’

In Kim Kardashian: Hollywood, players aim to increase their reputation by gaining fans in order to become A-List celebrities. Players can gain more fans by booking modeling jobs, acting jobs, club appearances, and going on dates. Actions taken during jobs and dates cost energy, which refills over time, but gain the player money and experience. High ratings on jobs and dates earn you more fans and increase your celebrity ranking. Although the game is free-to-play, in-game money and “K-Stars”, which can be used to buy clothing, accessories, or refill your energy, can be purchased for a fee although you can watch a short video or ad to receive free K coins or energy.

Development of ‘Kim Kardashian: Hollywood’

The CEO of Glu Mobile, Niccolo De Masi, first approached Kim Kardashian about creating a mobile game in early 2013 while he was in Hollywood to negotiate multiple unrelated deals. The company wanted to make a casual roleplaying game that would “reuse engines but could add popular appeal,” and felt that Kardashian was “the best brand fit in the world.” The game took about 18 months to develop.

Kim Kardashian was involved in the development of the game, and according to De Masi, KimKardashian approved every item of clothing used in the game, they discussed features, events, updates, etcetera. She reviewed all the production milestones, from alpha to beta, final gold master.

Release of ‘Kim Kardashian: Hollywood’

Kim Kardashian: Hollywood was released on iOS and Android on June 27, 2014. In the first five days after its release, the game made $1.6 million. By mid-July, it was one of the top five games in the iOS App Store, and was the only game in the top ten to have a five star rating. By the end of its first quarter, it had 22.8 million players, had made $43.4 million, and had played more than 5.7 billion minutes.


Kim Kardashian: Hollywood received mixed reviews from critics. The game holds a rating of 57 on Metacritic, based on 6 reviews, and 56.25% on GameRankings, based on 4 reviews. The game was named the 86th best game of the decade by Polygon.

Kim Kardashian: Hollywood
Kim Kardashian: Hollywood

Star power of Kim Kardashian  gives Kim Kardashian: Hollywood a significant advantage to reach the game players (customers or subscribers actually). When most games are launched without much awareness or discovery and must fight to rise above the noise of the internet, Kim Kardashian has a curated and sustained following which allows this game to have a significant advantage in visibility.

The roleplaying game titled Kim Kardashian: Hollywood has got huge popularity only because of the name of Kim Kardashian.

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